Of course, changing a domain name is not easy. And of course, this is not a decision that should be taken lightly. But there are times when it makes sense to overcome the difficulties of changing the address of your site and reprinting business cards. Here are seven reasons why you should think about changes:
1. Customers can not write your domain
Undoubtedly there was a time when your name seemed like a good and even brilliant idea. But now you’re a little tired of writing your domain name, or spelling dictates the millionth time you are on the phone. If it is difficult for people to remember the name, it is better to change it.
2. People cannot pronounce your domain name correctly.
Agree that there is such a play on words and meanings when you read the name, but you get really funny pronunciations. This is one of the reasons why the founders of commercial projects change their domain name. And for good reason. After all, reputation is very important in everything.
3. Your email address ends with another company.
Your customers tell you that they sent an email, but you didn’t receive it? Perhaps there is a technical problem, but this may be due to the fact that they sent it to another domain name in error. The part to the right of the @ symbol is your domain name. If it is difficult to write, people can send messages meaning a completely different company. While they make a mistake, the problem is still yours, and it is worth the lost sales and image.
4. You have expanded your original mission.
People find the site that responds to the request. Therefore, if you first sold only clothes for women, and then started selling cosmetics. Then on the narrow query “matte lipstick”, the sites with thematic names will be the first to issue, and not those that sell clothes.
5. The name of another company is confused with your
This is the first reason to change your domain and not deal with litigation. No need to waste your time and energy, if you can just move to another domain .
6. Your domain is too long
Is your domain 25 characters long? I bet your customers are tired of typing it.
7. Your domain does not reflect the business status of the company.
Or you started with a cheap domain name that does not require official registration, and now you are ready to move to the domain zone .TM or .UA.
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